GTA 6’s latest trailer didn’t just break a few records—it left movie trailers and previous game launches eating dust, with nearly 500 million day-one views. That’s five times Rockstar’s last effort and more than most Hollywood blockbusters could ever dream of. With YouTube, social media, and gaming forums buzzing, even the featured song got a wild 182,000% boost on Spotify. Fans are dissecting every frame for clues; want to know what the fuss is really about?
Even for a series known for breaking the internet, Rockstar’s latest GTA 6 trailer has managed to set a new high score—crushing records with more than 475 million views in just its first 24 hours across all platforms.
To put that into perspective, the first trailer—no slouch itself—pulled in 93 million views in its first day, but it was only available on YouTube. This time, Rockstar decided to spread the love (and chaos) across every major platform, and the results are almost comical in scale. Nearly five times the initial 24-hour performance of their previous outing, the new trailer is officially the biggest video launch Rockstar has ever seen. Video game trailers increasingly rival traditional film trailers in viewership, highlighting the changing landscape of entertainment marketing.
On YouTube alone, the second trailer has racked up 84 million views since launch, which, while impressive, is just a slice of the total. The rest? Those came pouring in from every corner of the internet—social media feeds, gaming forums, and, presumably, that one uncle who still forwards videos by email. It’s a modern case study in how platform strategy can turbocharge hype.
The numbers don’t stop at views, either. Nearly half a million comments now fill the trailer’s YouTube page, closing in on the original’s engagement. Feedback is overwhelmingly positive, with fans dissecting every frame for clues, Easter eggs, or just a glimpse of what mayhem awaits in the next installment. The massive surge in music streaming for songs featured in the trailer, including a 182,000% increase in streams for The Pointer Sisters’ “Hot Together” on Spotify, shows just how deeply the trailer’s reach extends into pop culture.
Timing, too, played a role. The trailer dropped not long after a major GTA 6 delay announcement—a risky move for most studios, but Rockstar spun it into a celebration. Anticipation didn’t just survive; it skyrocketed. The surprise release, right in the middle of a regular weekday, only fueled the frenzy.
Rockstar’s knack for orchestrating digital spectacle is, by now, legendary. The view count not only cements GTA 6’s place as one of the most anticipated games ever, but also reminds everyone: when Rockstar enters the chat, the entire internet pays attention—even if it means their servers need a vacation afterward.