Game Informer is a long-running gaming magazine known for its sharp reviews, reliable news, and hands-on previews—sort of the last boss of print gaming media. It’s hugely popular, thanks in part to GameStop bundling subscriptions with reward programs, but also because its reporting actually goes deeper than the average gaming blog. With millions of subscribers and nostalgic street cred, it’s become a go-to for both casual players and hardcore fans alike. Curious about what makes it tick?
Game magazines may seem like relics in today’s digital world, but Game Informer stands out as a survivor—think of it as the final boss of print gaming media in the U.S. Established years ago, it’s managed to keep its spot as the leading publication in the gaming industry, outlasting nearly all its print competition. While others have gone the way of floppy disks, Game Informer remains, tucked into the shelves of GameStop stores and the mailboxes of millions.
The magazine’s secret weapon? Reliable news, deep-dive reviews, and hands-on previews of the latest games and tech. Readers get coverage on everything from big AAA titles to quirky indie releases, often with insights you won’t find plastered everywhere online. There’s a reason it’s recognized by over half the public, with 30% of people rating it as popular and only a tiny 5% giving it a thumbs down. That’s a win rate most games would envy. YouGov’s data shows that Game Informer has a fame rating of 52%, highlighting how widely recognized it is among the public.]
Of course, no hero is without controversy. Game Informer’s subscription numbers get a major boost from GameStop’s in-store promotions, leading some to question whether all subscribers are actually fans or just looking to max out their PowerUp Rewards.
Still, an ABC-audited circulation just shy of two million back in 2006, and a whopping 7.1 million paid subscribers as of mid-2014? That’s not just luck—that’s a well-played combo.
The magazine’s reach is impressive, and its reporting is respected for quality and depth. Readers trust it for the latest industry scoops and honest takes, making it a go-to source for both casual players and hardcore fans.
Even in a world obsessed with digital content, Game Informer manages to keep a strong print and online presence, regularly showing up in “most popular” magazine lists.
With high brand recognition and a loyal fanbase, Game Informer proves that even in a rapidly changing industry, there’s still room for a classic—especially one that knows how to adapt and keep things interesting. Game over? Not for Game Informer.